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Beyond the Pill

TEVA Global Technology Center

In the Global Technology Centre, everything revolves around personalised medicine and seminal technologies for the manufacture of new drugs. The development of innovative, patented drugs is the driving force behind the companies.

The requirement to test new drug development and manufacturing techniques creates a need for a new, previously unavailable working and communication environment for TEVA's interdisciplinary project team.

Your pulse, please.

An interactive welcome portal gives visitors and employees an introduction to the topic of personalised medicine and enables basic research by making it easy to record individual vital data.

Using haptic buttons, visitors can activate videos in which employees in virtual laboratories explain topics such as 3D printing in medicine. If the user does not interact, the latest topics and news on promising technologies for the manufacture of new drugs are presented as RSS feeds. These are fed by various relevant sources from the web.

QR codes generated in real time below the individual topic teasers link to the corresponding websites, on which visitors can deepen their knowledge according to their personal interests.

Watch. Discover. Participate.

As a virtual complement to the Global Technology Centre, a web platform deepens, teases and shares the topics of the technology and active ingredients of the GTC. To this end, the GTC's protagonists again make an appearance and inform users individually about relevant future topics.

A new type of navigation visually presents topical contexts and at the same time provides a source of inspiration and information.

Come in and think loud!

The requirement to test new drug development and manufacturing techniques, e.g. rapid prototyping, creates a need for a new, previously unavailable working and communication environment for the interdisciplinary project team at TEVA. Other locations (outside the GTC) should have access to the innovation/communication.


Client

TEVA / ratiopharm

Location

Ulm

Facts

  • Health Technology
  • Infoscreen
  • Physical Computing
  • Proprietary software
  • Pulse Detection
  • RSS-Feed

More subprojects.

Find more Innovation Communication here.

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